Branding is thought to have originated in Egypt some 5,000 years ago when slaves were branded with a crest or symbol by way of identification, much like cattle are branded today.
The Egyptians used hieroglyphics and not words. It told the story.
Here I have a short video on branding an RTO. Enjoy
Video (
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Why brand your RTO?
The first thing people see if you have a logo is your logo. So the first thing you should do when setting up your business is to develop your logo.
When my son was 2 years old he could remember logos and point them out…I found that totally amazing, but it was a very important message to me…a logo counts.
Your logo identifies you and your business.
Create an awesome logo you can put on the internet your marketing material, your training and assessment material so everyone can see you. Branding your business with a logo will help others to identify your business when they see this logo. Reminding people of your business will eventually create a reputation and if your business is good your reputation will be too.
I would love to hear your thoughts, so please leave me comments.
Warmly
Merinda