The solution in many cases is to overhaul internal communications strategies in order to convince employees of the authenticity, importance, and relevance of their company’s purpose and strategic goals
Georgia Everse is a communications and marketing executive with 30 years of experience and a proven track record of finding innovative solutions to complex business problems.
In the Harvard Business Review blog she shares 8 communications approaches that will help you effectively reach your employees and encourage behaviours that advance your strategy and improve your results. These include:
- Keep the message simple, but deep in meaning.
- Build behavior based on market and customer insights
- Use the discipline of a framework.
- Think broader than the typical CEO-delivered message. And don’t disappear.
- Put on your “real person” hat.
- Tell a story.
- Use 21st-century media and be unexpected.
- Make the necessary investment.
These strategies can be easily applied within RTOs. Click here to find out more about what Georgia has to say.